Est. 17 August 2003 · Shahupuri, Kolhapur
22 Years of Dressing
Kolhapur's Children with Love
One trusted store, one clear promise — style that fits little bodies and lives that lasts through play, siblings and monsoons.
22+
Years of Trust
10K+
Happy Families
500+
Styles Available
0
Compromises
Our Story
It started with one question: why is it so hard to dress a child well?
Founded in 2003 by Ajit Mehta in Kolhapur, Maharashtra, Jack & Jill has grown from a single flagship store into a beloved premium kids lifestyle brand serving over 10,000 families across India. We specialise in quality clothing, footwear, baby essentials, toys and gift hampers for children from newborn to teens.
Twenty-two years later, that idea has dressed over ten thousand families across India — and it's still the only one that runs the store.
“If a piece isn't good enough for my own daughter, it doesn't go on our shelf. That's the whole rulebook.”
— Ajit Mehta, Founder
Our Journey
Milestones in trust
2003
Where it began
Ajit Mehta opens the first Jack & Jill flagship store in Shahupuri, Kolhapur — a single shop, one big promise.
2008
The family grows
Footwear, school uniforms and accessories join the range.
2012
A decade of smiles
3,000+ families have dressed their children with us.
2018
Store 2.0
The Shahupuri flagship is redesigned — same warmth, brighter aisles.
2020
Now online
We take the brand online — same care, wider reach.
2025
22 years young
10,000+ families, 500+ styles, and counting.
Mission
Make dressing a child the easiest part of a parent's day.
By curating a single, trusted range — thoughtful sizing, safe fabrics, honest prices — so every parent can walk in and walk out sure they've chosen well.
Vision
Be India's most-loved kids brand — one family at a time.
Not the biggest. The one families come back to when the second child arrives, and recommend to the third neighbour.
The Jack & Jill Promise
Five commitments, twenty-two years, zero shortcuts.
Expertise
Two decades of specialising in kids-only fashion — we know what fits little bodies and busy days.
Assurance
Every fabric is skin-safe and lab-tested. If it wouldn't touch our own kids, it doesn't make the shelf.
Care
Personal help before and after every order — from size charts to hassle-free exchanges.
Style
Trend-forward, ceremony-ready, everyday-comfortable — curated so parents don't have to choose.
Quality
Reinforced stitching, colour-fast dyes, and premium mills — clothes that live through play and last through siblings.
Testimonials
Real Parents, Real Stories
What families say about us
Ready when you are
Shop the collection that families come back for.
Frocks, footwear, school essentials, gift hampers and toys — everything a growing family needs, in one trusted place.